Market analysis
Market analysis is an essential part of setting up a successful representative office. It requires a detailed investigation of the target market to grasp its opportunities and challenges.
Key areas of market analysis
Market size and growth :
Market Size : Assess the total size of the target market and explore its growth potential.
Customer Surveys and Interviews : Carry out surveys and interviews with prospective customers to gain insights into their needs and preferences.
Focus Groups : Set up focus groups to collect qualitative feedback from the target audience. Through a thorough market analysis,
Representative Offices can make well-informed decisions regarding their market entry strategy, enhancing their likelihood of success.